Collaboration is more than just “working smarter”; it can define long term business success

Oliver Myles Marketing is a proud member of the Rob Austin Racing Business Network. Rob Austin Racing (RAR) competes in the British Touring Car Championship (BTCC), and is by far and away the UK’s biggest motor racing spectacle and has been since its inception in 1958. It ranks alongside Formula 1 and NASCAR as one of the world’s most competitive motorsport arenas. No other major sporting arena in the UK provides such levels of access and interaction for business, VIP guests and the public. With ten race events per year at high-profile motor racing circuits across the UK the race series reaches fans from all areas of the country. It really is the only show in town.

Collaboration is a growing in the BTCC and specifically for RAR. There is real influence in collaboration. Today’s connected world presents many challenges to growing, aspirational businesses. Competitors are closer and, as a result, businesses absolutely need to seek new ways to work; this includes possible collaborations with organisations that you might not ordinarily consider.  

One way of overcoming current challenges is through collaboration—in unexpected ways—with other companies. Today’s fast-paced marketplace requires mutually beneficial partnerships to leverage organisation, resources and expertise – together success can be achieved.  Every business has objectives that it wants to achieve – these could be weekly, monthly or annually – yet the question on how to exceed these is regularly discussed within walls of businesses everywhere. It’s a build or buy question – ultimately, collaboration offers efficient ways of getting to where you want to go.  By seeking out partnerships, businesses such as Oliver Myles Marketing, RAR and Handy Motorsport are companies that are able to innovate quickly and offer customers new solutions.

The RAR and Handy Motorsport relationship is in its formative stages, however, every sign is positive. Rob brings his undoubted abilities from behind the wheel and in the garage to Simon Belcher’s organisational and logistical talents. The partnership overlaps in a perfect equation. Likewise Oliver Myles Marketing is in its formative stages and is looking to collborate; it's a source of great value to many clients. 

If you would like to come along to the RAR Business Network please email Daniel Welling: Have a look at the website too; that has more than a hint of influence from Oliver Myles Marketing!