In 2013 with the FIFA World Cup in Brazil taking place less than a year away, we developed a strategy to understand the attitude of British business to the effects of staff and teams watching the action, when matches kicked off at 5pm, 9pm and 11pm (CET). Depending on shift patterns etc, we calculated that 74 million man hours would be lost to lost productivity.
With this in mind, we produced a white paper, social media content, PR and an infographic to demonstrate how leaders in industry would react to staff leaving early. The sales angle for Coms came from offering businesses upgraded broadband so their staff could watch the football on their desktops/tablets/smartphones whilst also concentrating on their work.
The PR and white paper received coverage in telecoms based industry journals; Comms Dealer and Comms Business, whilst also receiving attention in FT, The Guardian, Daily Mail and on CNN the day before the World Cup kicked off in June 2014.