Clarity before spend
Every recommendation is tied to a measurable commercial outcome — not vanity metrics. You'll know exactly where to invest, what to ignore, and why.
Strategy & AI Consulting
Senior marketing strategy and AI consulting for ambitious brands.
We help ambitious founders and marketing leads turn a long list of ideas into one clear, commercially-grounded plan — sharpened by AI workflows that compress weeks of work into days.
Why it matters
What you get when we lead this work.
AI that earns its keep
We build practical AI workflows (research, briefing, content, reporting) that quietly remove busywork — so your team spends time on the work that actually moves revenue.
A senior partner in the room
You'll work directly with a senior strategist — not a deck written by a junior. Expect direct, useful answers and a calm, considered process.
Built for growing businesses
We understand the challenges of scaling owner-led brands and growing teams — and tune the plan to match your stage, your market and your ambitions.
How we work
A calm, senior-led process.
- Step 01
Discovery & audit
A relaxed conversation, a forensic look at your current marketing, customers and competitors, and a shared view of where the real opportunity sits.
- Step 02
SEO Keyword Universe Report
Our signature deliverable — a complete map of search demand around your category, so we never guess what to publish or bid on.
- Step 03
Channel & message strategy
Positioning, audience, offer, channel mix and a 90-day roadmap — written in plain English, not jargon.
- Step 04
AI workflow design
We design and document the AI workflows that fit your team — research, briefing, drafting, QA and reporting — with sensible guardrails.
Why it fits
Why this work matters for your business.
As a senior-led digital marketing agency, we sit close enough to meet in person — and far enough from the noise of large agencies to give your strategy the attention it deserves. We work with ambitious brands across the UK and worldwide.
3–4 weeks
Typical engagement length
Keyword Universe
Signature deliverable
None
Ongoing commitment required
Who this is for
Strategy engagements suit businesses at a decision point: revenue is real but growth has plateaued, marketing spend is spread thinly across channels nobody can defend, or a new service line needs a launch plan. Owner-led trades and home improvement firms, professional service brands and scaling product businesses all fit.
It is not for businesses that simply need execution. If you already know what to do and just need it done well, skip the strategy and start with the relevant service — we will tell you that on the first call rather than sell a planning phase you don't need.
What you receive at handover
A positioning and messaging document, an audience and offer map, the SEO Keyword Universe Report, a channel mix with budget guidance, a sequenced 90-day roadmap, and documented AI workflows with prompts and guardrails your team can run immediately.
Everything is written in plain English and delivered in editable formats you own. We also run a working session with whoever will execute the plan, because a strategy nobody in the building understands is just an expensive PDF.
Where AI genuinely saves time — and where it doesn't
AI is excellent at compressing research, structuring briefs, drafting first passes and summarising performance data. Those four jobs typically absorb the bulk of a small marketing team's week, and automating them well frees people for the work that actually differentiates you.
AI is poor at judgement, taste and first-hand expertise. It cannot tell you why a customer chose you over a cheaper quote, and it cannot invent the site photo that proves you can do the work. We design workflows around that boundary rather than pretending it doesn't exist.
Frequently asked
A few things people usually ask.
Is this just a deck, or something we can actually use?
It's a working document — strategy, roadmap, keyword universe and AI workflows your team can pick up on day one. Every recommendation names the owner, the sequence and the expected commercial effect.
Do we need to commit to ongoing work afterwards?
No. Many clients take the strategy and run it in-house. Others ask us to deliver it as their Growth or Full Service partner. We price the strategy as a standalone piece precisely so that choice stays open.
How long does a strategy engagement take?
Typically three to four weeks from kick-off to handover. Week one is discovery and audit, week two is the SEO Keyword Universe Report, week three is channel and message strategy, and week four is AI workflow design plus a working session with your team.
What is the SEO Keyword Universe Report?
A complete map of search demand around your category — every commercial, comparison and informational query your buyers actually type, sized by volume and grouped by intent. It becomes the spine of your content plan, your site structure and your paid search account, so nothing is published or bid on by guesswork.
What does 'AI consulting' mean in practice?
Documented workflows, not experiments. Research and competitor monitoring, content briefing, first-draft generation with your tone rules baked in, review-response drafting and reporting summaries — each with clear guardrails on what a human must check before anything is published.
Will AI-written content hurt our search rankings?
Only if it is published unedited and adds nothing. Google rewards useful, first-hand content regardless of how the first draft was produced. Our workflows use AI for structure and speed, and insist on real expertise, real photos and real numbers before anything goes live.
Ready to talk strategy & ai consulting?
Book a relaxed Discovery Call. We'll listen, share a senior point of view, and tell you honestly whether we're the right partner.
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