Marketing insights for tradespeople, builders and home improvement businesses.
Field notes, frameworks and practical takes on growth, leads and digital craft — written by the people who run our client work.
Part P, NICEIC and Trust: How Electricians Should Use Their Accreditations to Win Work Online
Most electricians list their qualifications like a CV. Homeowners aren't hiring a CV — they're hiring peace of mind. Here's how to present Part P, NICEIC and your other credentials so they actually win you jobs.
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Checkatrade vs Your Own Website: Where South London Plumbers Should Split Their Marketing
Checkatrade finds you customers; your website turns them into booked jobs. Most plumbers over-invest in one and under-invest in the other. Here's a straightforward way to split the spend.
Read: Checkatrade vs Your Own Website: Where South London Plumbers Should Split Their Marketing
Why Electricians in Bromley and Croydon Get the Most Searches, And How to Win Them
We ran the search data across 20 South London boroughs. Electricians sit at the top of the table nearly everywhere — and Bromley and Croydon lead it. What that demand actually means for your marketing.
Read: Why Electricians in Bromley and Croydon Get the Most Searches, And How to Win Them
Plumber Marketing in South London: What Actually Fills Your Diary in 2026
Search data across 20 South London boroughs puts plumbers at the very top of the table. Here's what actually converts that demand into booked jobs — ranked by what moves the needle, not by what's fashionable.
Read: Plumber Marketing in South London: What Actually Fills Your Diary in 2026
How Much Does a Kitchen Renovation Cost in South London in 2026? A Homeowner's Guide
Planning a new kitchen? Realistic 2026 price ranges for South London kitchen renovations — from a straightforward refresh to a full bespoke refit — plus the costs most quotes leave out and how to compare fitters properly.
Read: How Much Does a Kitchen Renovation Cost in South London in 2026? A Homeowner's Guide
September Reset: The 6 Marketing Jobs Every Trades Business Should Do Before Autumn
September is the trades equivalent of New Year. Homeowners are back from holiday, planning autumn projects and searching for quotes. Here's the 6-job checklist to make sure they find you.
Read: September Reset: The 6 Marketing Jobs Every Trades Business Should Do Before Autumn
Google Local Service Ads for Trades: Are They Worth It in 2026?
Google Guaranteed badges, pay-per-lead pricing, top-of-page placement — Local Service Ads sound ideal for trades. Here's an honest breakdown of when they work, when they don't, and how they compare to standard Google Ads.
Read: Google Local Service Ads for Trades: Are They Worth It in 2026?
How to Get More Extension and Loft Conversion Leads in London
Extensions and loft conversions are the highest-value domestic jobs in London — and the most competitive to win. Here's the acquisition strategy that puts builders in front of homeowners with real budgets and real plans.
Read: How to Get More Extension and Loft Conversion Leads in London
How Much Does a Loft Conversion Cost in South London in 2026? A Homeowner's Guide
Planning a loft conversion in South London? Realistic 2026 costs by conversion type, what affects the price, how long it takes, and how to choose a builder you can actually trust.
Read: How Much Does a Loft Conversion Cost in South London in 2026? A Homeowner's Guide
