Digital Marketing for Electricians
Be the electrician homeowners and landlords call first. OM Marketing helps electrical businesses across London and the UK win emergency call-outs, compliance work and installation enquiries through Local SEO, Google Ads and websites built to convert.
Sound familiar?
Three things quietly cost electrical businesses the most profitable work.
Losing emergency call-outs
When the lights go out or a socket starts sparking, homeowners search 'emergency electrician near me'. If you're not in the Google Maps pack, that urgent, profitable job goes to a competitor.
Invisible for compliance-led work
EICRs, landlord certificates and consumer-unit upgrades are high-value, repeatable jobs — but most electricians' websites never show up for the searches that generate them.
Competing on price for every quote
Directories and lead-buying platforms sell the same enquiry to multiple sparks. You're forced to undercut, instead of being chosen on reputation, accreditations and local presence.
Marketing built around how electrical work is won
Emergency jobs are won on speed and visibility. Planned work is won on trust, accreditations and proof. We build for both.
We optimise your Google Business Profile, service-area pages and reviews so you appear in the Maps pack for 'emergency electrician' searches across every postcode you cover.
Pages built around what property owners actually search — 'EICR certificate', 'consumer unit replacement', 'rewiring', 'EV charger installation' — so better jobs find you organically.
Call-only and search campaigns aimed at people ready to book now, with call tracking so you can see which spend turns into emergency calls, surveys and installs.
Fast, mobile-first sites with a tap-to-call button, clear accreditations (NICEIC, ECA, Part P), service areas and a quote form that gets used.
Blog posts, project case studies and landing pages that position you for EV chargers, smart home installs, commercial electrics and landlord compliance work.
A simple system for collecting Google reviews after every completed job — the fastest way to build trust and outrank cheaper competitors.
What working with us looks like
A recent build for a South London home improvement client, from a standing start.
Quartz Projects came to us with no live website and no way to generate paid leads. We built their site from scratch in roughly two weeks, rebuilt the front-end for speed, and set up full tracking across Google Tag Manager, GA4 and Microsoft Clarity. With the foundation solid, we launched a focused Google Ads campaign around high-intent search terms — the same approach we use for electrical and home-improvement businesses looking to win bigger, higher-value jobs.
A calm, four-step process.
No jargon, no waffle. Four clear stages designed to get your phone ringing with the right jobs.
Discovery Call
A relaxed 30-minute conversation about your electrical business, your service area and the work you want more of — emergency calls, compliance jobs, installs or commercial work.
Strategy & Audit
We review your Google Business Profile, website, reviews and local rankings, then show you exactly where the profitable enquiries are leaking away.
Build & Launch
Local SEO, Google Ads and website work executed by senior hands — not passed to juniors — and launched in weeks, not quarters.
Optimise & Grow
Monthly reporting on calls, forms and cost per enquiry, with continuous improvement tied to the jobs you actually book.
Ready to be the electrician they call first?
Book a free Discovery Call or get a free 20-minute online presence audit — we'll show you exactly where your enquiries are going instead.
