South London's home improvement marketing specialists

Digital Marketing for South London's Home Improvement Trades

Most tradespeople get work through word of mouth and referrals — until they don't. OM Marketing helps plumbers, electricians, builders, bathroom renovators and home improvement businesses across South London build a consistent, owned pipeline of leads online.

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The problem we solve

Sound familiar?

These are the three things that cost South London trades businesses the most jobs — and the most sleep.

Relying on word of mouth

Referrals and Checkatrade feel good until they dry up. One quiet month becomes two — and suddenly you're chasing work instead of choosing it.

Invisible on Google

Competitors are showing up when homeowners search for your trade in your area. If you're not on the first page — or Google Maps — those jobs are going elsewhere.

A website that doesn't convert

Most trades websites look fine but do nothing. No calls, no enquiry forms, no leads. A website should be your best salesperson — working 24/7.

What we do

What we do for trades businesses

Five services, one goal: a steady pipeline of qualified leads coming directly to you.

Local SEO

Appear when someone Googles 'emergency plumber Croydon' or 'electrician Clapham' — and stay there.

Google Ads

Pay only when someone is actively searching to hire a tradesperson. No wasted spend.

Website Design

A conversion-focused site that turns visitors into enquiry calls — not just a digital brochure.

Google Business Profile

Show up on Google Maps and beat competitors who've neglected their listing.

Social Media

Stay front of mind in your local area between jobs — without spending hours on content.

A typical result

Real results for South London businesses

We've worked with South London trades and construction businesses to build exactly this kind of results-driven online presence.

New clients signed

In under 2 months, from a standing start

Quartz Projects came to us with no live website and no way to generate paid leads. We built their complete website from scratch — clean, modern and conversion-focused — in approximately two weeks. Once live, we rebuilt the front-end for speed, cutting Largest Contentful Paint from roughly 11 seconds into a genuinely usable range, and put full tracking in place across Google Tag Manager, GA4 and Microsoft Clarity. With the technical foundation solid, we launched a focused Google Ads campaign built around high-intent search terms. Interaction rates on key site elements regularly reached 60–77%. Click-through rates sat consistently in the 6.5–7%+ range. Within two months of kick-off, Quartz Projects had signed at least 3 new clients directly from the channel we built.

"Working with OM Marketing has changed the game for QUARTZ Projects! We've gone from word of mouth to a healthy & consistent pipeline of leads! Ones that we don't have to share with other construction companies like on Checkatrade or My Builder. Can't recommend them enough!"

Elias, Managing Director

Quartz Projects, South London

"Olivier, knows way more than I do about video editing! 😂" He created & edited a video for a Google Ad campaign that he ran for us. It was beautiful, but there were things I didn't understand. Once he explained to me why he'd made the choices he had, I was honestly shocked at the level of attention to detail. From timing, to colour matching he'd thought of everything. Highly recommended - 5 Stars!

Lucy, CEO

Lovebrook & Green

How it works

A calm, four-step process.

No jargon, no waffle, no 60-page decks. Just four clear stages designed to get you more work — fast.

Discovery Call

A relaxed 30-minute conversation about your business, your trade, your area and where you want to go. No pressure, no jargon.

Strategy & Audit

We review your Google listing, website, reviews and local search presence — then build a clear plan to fix what's costing you jobs.

Build & Launch

We execute the plan: Local SEO, Google Ads, website updates or a new build — launched with senior craft, not delegated to juniors.

Optimise & Grow

Monthly reporting, transparent results, and continuous improvements tied to the metric that matters most: more qualified jobs.

Our own research

We know what South London searches for — because we checked

20 South London boroughs, 9 trades, borough by borough, using Google Keyword Planner and cross-referenced against Semrush. Nothing here is assumed or templated.

19 of 20

Plumber and electrician were the highest or joint-highest volume trade searches in 19 of the 20 South London boroughs we tested — consistently ahead of builder, loft conversion and kitchen fitter terms.

~10x

In Bromley and Croydon, plumber searches run at roughly ten times the volume of general builder searches — a gap far too big to guess your way past.

Surprise

"Kitchen fitter" as a borough-specific term showed almost no measurable volume anywhere we tested. We'd have got that wrong too if we'd assumed instead of checking.

Investment

Pricing for South London trades businesses

Clear monthly pricing, no hidden retainers. One-off website builds are also available from £1,500–£2,000.

Seed

Best for South London trades that want the fundamentals right and enquiries coming in from Google.

£850per month

Local SEO strategy for your trade and boroughs + quarterly action plan
Google Business Profile fully set up and optimised
Choice of one core channel: Social Media Management OR Email Marketing
2 blog posts per month, written and published for you
Monthly performance report with clear next steps
Direct access to your dedicated account manager

Optional add-on: Google Ads Management available as an add-on — +£400/month (ad spend paid directly to Google, not included)

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Growth

Best for trades businesses that want multiple channels working together for consistent enquiries.

£1,500per month

Everything in Seed
Social Media Management
Email Marketing
4 blog posts per month
Bi-weekly strategy calls
Advanced reporting and recommendations

Optional add-on: Google Ads Management available as an add-on — +£200/month (discounted rate vs Seed). Ad spend paid directly to Google, not included.

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