Marketing insights for tradespeople, builders and home improvement businesses.
Field notes, frameworks and practical takes on growth, leads and digital craft — written by the people who run our client work.
What a Loft Conversion or Extension Lead Is Actually Worth — And What You Should Pay to Get One
Most trades owners know a lead costs money but have never done the maths on what one is actually worth. Here's the simple calculation that tells you exactly how much you can afford to pay per enquiry.
Read: What a Loft Conversion or Extension Lead Is Actually Worth — And What You Should Pay to Get One
Should You Specialise or Stay General? The Trades Business Growth Question Nobody Talks About
Kitchen fitter or general builder? Single trade or multi-trade? It's one of the most important strategic decisions a South London trades business owner makes — and one almost nobody talks about openly.
Read: Should You Specialise or Stay General? The Trades Business Growth Question Nobody Talks About
The South London Trades Business Owner's Guide to Handling a Bad Review
Every trades business eventually gets one. Here's exactly how to respond to a negative Google review — calmly, professionally, and in a way that often builds more trust than it damages.
Read: The South London Trades Business Owner's Guide to Handling a Bad Review
Stop Chasing Every Enquiry: How to Qualify Leads So You Only Speak to the Right Customers
Every trades business wastes hours quoting for tyre-kickers and jobs that were never a good fit. Here's a simple framework for qualifying enquiries quickly, so your time goes to the opportunities worth having.
Read: Stop Chasing Every Enquiry: How to Qualify Leads So You Only Speak to the Right Customers
How to Build a Simple Referral System That Actually Works for South London Trades
Most trades businesses get referrals by accident. The ones with a steady stream of high-quality jobs have a system. Here's a practical, low-effort referral system built for kitchen fitters, builders and bathroom renovators.
Read: How to Build a Simple Referral System That Actually Works for South London Trades
10 Signs Your South London Trades Business Is Ready to Invest in Marketing
Not every trades business is ready for digital marketing — and investing too early can waste money. Here are the 10 signs that tell you the timing is right.
Read: 10 Signs Your South London Trades Business Is Ready to Invest in Marketing
The OM Marketing Client Checklist: Everything We Need to Get You Started
Thinking about working with a digital marketing agency? Here's exactly what OM Marketing needs from you to get started — and why each piece matters.
Read: The OM Marketing Client Checklist: Everything We Need to Get You Started
How to Get More Kitchen and Bathroom Renovation Leads in Winter
Winter doesn't have to mean a quiet diary. Here are the specific lead generation strategies that keep South London kitchen fitters and bathroom renovators busy through the coldest months.
Read: How to Get More Kitchen and Bathroom Renovation Leads in Winter
Why Your Google Ads Aren't Working: 6 Common Mistakes South London Trades Make
'I tried Google Ads and it didn't work.' It's one of the most common things we hear. Here are the six mistakes that cause Google Ads to fail for South London trades businesses — and how to fix them.
Read: Why Your Google Ads Aren't Working: 6 Common Mistakes South London Trades Make
